Google is at it Again – Web Analytics

Another “you probably saw it coming” from Google, but as usual they have gone above and beyond. Enter Google Analytics. From the page: Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors. Basically they took the Urchin product they acquired in March, added AdWords integration and Google polish and then made it free. The site has been extremely slow or completely down for most of the day, but I was able to sneak in and sign up. I'll let you know what I think in a couple of days, but it does look pretty slick. Google once again gets access to more data about how people browse and use data. One interesting thing I noticed about the EULA was that it claimed the product was for non-commercial use only, which seems odd given the marketing verbiage on the product page (track ROI, track initiates, integration with AdWords). It may just be a typo or it may mean a for pay layered product is coming soon. One other limitation is that you get a max of 5 Million impressions a month, unless you have an AdWords account.
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