Aformentioned TiVo News
November 17, 2004 Leave a comment
As I mentioned yesterday, some TiVo news was expected today. Well, it's just been posted. TiVo will now play commericlas, while you are fast forwarding other commercials. From the article:
By March, TiVo viewers will see “billboards,” or small logos, popping up over TV commercials as they fast-forward through them, offering contest entries, giveaways or links to other ads. If a viewer “opts in” to the ad, their contact information will be downloaded to that advertiser — exclusively and by permission only — so even more direct marketing can take place.
Nice. Looks like I will be giving MythTV a shot in the near future. Wonder what Nat Brown thinks of all this ;) Incidentally, the creator of MythTV is the next LQ Interview.