Google finally made the highly anticipated Gphone related announcement today:
Despite all of the very interesting speculation over the last few months, we’re not announcing a Gphone. However, we think what we are announcing — the Open Handset Alliance and Android — is more significant and ambitious than a single phone. In fact, through the joint efforts of the members of the Open Handset Alliance, we hope Android will be the foundation for many new phones and will create an entirely new mobile experience for users, with new applications and new capabilities we can’t imagine today.
Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications — all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation. We have developed Android in cooperation with the Open Handset Alliance, which consists of more than 30 technology and mobile leaders including Motorola, Qualcomm, HTC and T-Mobile. Through deep partnerships with carriers, device manufacturers, developers, and others, we hope to enable an open ecosystem for the mobile world by creating a standard, open mobile software platform. We think the result will ultimately be a better and faster pace for innovation that will give mobile customers unforeseen applications and capabilities.
It’s important to recognize that the Open Handset Alliance and Android have the potential to be major changes from the status quo — one which will take patience and much investment by the various players before you’ll see the first benefits. But we feel the potential gains for mobile customers around the world are worth the effort. If you’re a developer and this approach sounds exciting, give us a week or so and we’ll have an SDK available. If you’re a mobile user, you’ll have to wait a little longer, but some of our partners are targeting the second half of 2008 to ship phones based on the Android platform. And if you already have a phone you know and love, check out mobile.google.com and make sure you have Google Maps for mobile, Gmail and our other great applications on your phone. We’ll continue to make these services better and add plenty of exciting new features, applications and services, too.
This is fairly inline with what I was expecting. While some were anticipating a hardware device from Google, a platform plus stack release makes much more sense. They don’t have to get into a very low margin high capital business and they can keep existing partnerships in place without the added stress of direct competition. This move should have fairly large repercussion for the entire industry. With the availability of a full SDK for this platform, Apple is really going to get hurt if they are too closed with their SDK, which will be released soon. Looking at the Open Handset Alliance members, you’ll notice both Nokia and FIC are missing. You have to wonder how this announcement will impact Maemo and OpenMoko, respectively. I’d guess we’ll see many more partners and stepped up competition as a result of this announcement, so I’ll keep an eye out and post an update when the dust has settled. One thing is clear, the Linux mobile landscape is heating up.
Linux Foundation (which has pointers to many of the Linux mobile initiatives and players, including: ACCESS, A La Mobile, Celunite, FST, Mizi Research, OpenMoko/FIC, Purple Labs, Trolltech, LiMO, LiPS, Moblin and more)